Aimed at journalists, authors, copywriters, and bloggers, Writing For The Web
will show you better ways to write.
If you find yourself stuck writing everything in Microsoft Word, emailing attachments back and forth as a means of collaborating, and are generally put-off by tech jargon like “HTML”, “WYSIWYG”, and “CMS”, then this is the book for you. It will change the way you work and hopefully you’ll never look back.
There are tools and processes that let you separate composition from presentation, that make your content much more accessible and future proof, that make it easy to collaborate and share your work. And, unlike Microsoft Word, there are tools that aren’t frustrating and miserable to use; there are tools that will suit you and your needs perfectly.
This book will help you think about the abstract qualities we’d like our content to have and how tools like Microsoft Word fail to provide them. It will explain the methods we have for presenting content in a digital format and introduce Markdown, a text formatting syntax, as a solution for writers and the tools for using it.